In 2008, after helping several Haystack Needle clients with search (aka “Digital Reputation Management”) challenges, we invested considerable time and resources in understanding search behavior and algorithms to a much higher degree than simple SEO. Haystack CEO, Townsend Belisle, tapped DRM legend Michael Kraft, and Haystack Reputation was born. They grew the business exponentially while providing all services in a discreet and confidential manner.