Michael Kraft
Chief Strategy Officer
Mike Kraft led client strategy and directed our DRM team for fifteen years before his untimely passing in 2023.
His career in interactive media spanned multiple decades, beginning with Investor’s Business Daily, where he helped launch Investors.com while developing their online lead generation model. Kraft then moved on to Monster Worldwide Inc.’s interactive agency division, where he was instrumental in transforming traditional brick-and-mortar dollars into effective online campaigns. He also managed teams and developed campaigns for iCrossing and Reprise Media.
Kraft’s clients included Bank of America, Hilton Hotels, H&R Block, Colgate-Palmolive, BP, American Express, Texas Instruments, Honda, Canon, Condé Nast and Showtime, among many others.
He held a BA in History from SUNY Cortland and is sorely missed. RIP, dear friend.