Jaime "JL" Lee
Chief Strategist
Jaime Lee (“JL”) joined Haystack in 2013. She is a reputation strategist specialized in understanding (and optimizing content for) the ever evolving digital landscape. Her role includes deep research and due diligence, conceptualizing short and long term strategies, uncovering creative opportunities, and monitoring algorithmic and behavioral trends over time.
She is deeply passionate about wildlife conservation and historic preservation, is a Governor appointed member of the Vermont Downtown Development Board, and serves on the Preservation Trust of Vermont and Preservation Trust Realty Holdings boards. She is co-President of the Poultney Bluegrass Society and chair of her local Planning Commission.
JL earned a Bachelor of the Arts degree in Public Policy and Human Sciences from Green Mountain College.